This series explores the prevalent problem of digital addiction. I used to make a conscious effort to leave my phone behind when going to school, but now it seems to be constantly within arm's reach. It's the first thing I reach for when I wake up every morning. I believe that many people can empathize with this experience, especially after the pandemic when entertainment options were limited. This realization inspired me to create a campaign that draws comparisons between digital addiction and conventional addictions, such as smoking or substance abuse.
ART DIRECTION: PAUL SHERIFF
![Animation of the Instagram Campaign](https://cdn.myportfolio.com/08e25219-c675-474e-92c5-c5d106939096/335b4f5d-9077-4358-a39e-2d2b42c725ed_rw_1200.gif?h=4f6e4b7df12ddbe3c3be76f5b45a8dbb)
![Poster Mockup of "Death by Download"](https://cdn.myportfolio.com/08e25219-c675-474e-92c5-c5d106939096/0c65e2a5-5e19-41df-ae38-e6a07104c8ec_rw_1920.jpg?h=6fe55ed0bf2f5c5a0ca732ea647ec54c)
![Flat image of the instagram campaign slides](https://cdn.myportfolio.com/08e25219-c675-474e-92c5-c5d106939096/18617696-f98a-4bc5-9cea-172f77ce5721_rw_3840.jpg?h=c467f4f287003447b4da175238849251)
![](https://cdn.myportfolio.com/08e25219-c675-474e-92c5-c5d106939096/ffbfb57c-2458-4fc9-8532-05e6c68107f5_rw_3840.jpg?h=ca07c52e6916bb5788db255a6231bd63)