This series explores the prevalent problem of digital addiction. I used to make a conscious effort to leave my phone behind when going to school, but now it seems to be constantly within arm's reach. It's the first thing I reach for when I wake up every morning. I believe that many people can empathize with this experience, especially after the pandemic when entertainment options were limited. This realization inspired me to create a campaign that draws comparisons between digital addiction and conventional addictions, such as smoking or substance abuse.
Animation of the Instagram Campaign
Poster Mockup of "Death by Download"
Flat image of the instagram campaign slides

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